KKHH

KKHH ("Hot 95.7") is a CHR radio station in Houston, Texas, broadcasting at 95.7 MHz, under the ownership of CBS Radio. KKHH's main competition is KRBE, yet the latest Arbitron numbers show that KKHH has clearly passed KRBE in all demographics.

Station history

Signed on the air as easy listening KHUL on 95.7 mc at 7 a.m., October 4th, 1959. By the mid-1960's changed call letters to KIKK and ran as a country music outlet for over three decades. After AOR/KILT FM flipped to country in 1980, the station saw fierce competition throughout the 80 and early 90's. More competition came when KKBQ switched from easy country to a top 40 country approach in 1992. KIKK struggled trying different variations on the format, then going head to head with KKBQ, as Young Country 95.7. Late 2003 saw the end of KIKK-FM when it was flipped to Smooth Jazz, "95-7 The Wave".

The station debuted its current "Hot" format on March 13, 2008, at 3:00 P.M. The format will use an interactive approach and has positioned its Rhythmic hit-flavored direction in-between KBXX and KRBE. At first, because of its choice of direction, Mediabase had placed KHJZ on its Rhythmic reporter panel but moved it over to the Top 40/CHR panel as its playlist started playing non-Rhythmic fare.

In an interview from the online website All Access (on the day of the flip), GM Laura Morris said, "We've built HOT 95-7 for the listener. We don't pick the...
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