Koluvu Srinivasa is an idol of Lord Venkateswara in the Tirumala Venkateswara Temple, Andhra Pradesh. This silver idol that resembles the main deity represents the presiding officer for all activities and rituals in the temple. Koluvu Srinivasa is regarded as the guardian deity of the temple and presides over all financial and economic affairs of the temple. The idol is also called as Bali Bera. The duties of the Bali Bera closely resemble that of the householder. He manages the finances and accounts, and His permission is sought before offering Bali to Nityasuris like Garuda, Hanuman and Vishvaksena on the Balipeetham. There is no recorded history of the deity leaving the innermost sixteen pillared hall (Tirumamani Mantapam).
There is no reference in the temple of when the idol was obtained, it's identity or the start of rituals involving the idol.
Daily Seva: Koluvu
After the morning Thomala Seva or (Abhishekam (on Fridays), the accounts of the previous day is closed and submitted to the lord. This ritual is called Koluvu and is also called Durbar. Koluvu Srinivasa is bought to the Tirumamani mantapam (inside the sanctum sanctorum itself) and seated on a silver plated chair with a canopy of gilted umbrella presented by the Maharajah of Mysore.. This ritual is conducted in Ekantam and only the priests and TTD officials are present. The following rituals are held: