Kraft Music Hall

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The Kraft Music Hall was a popular variety program, featuring top show business entertainers, which aired on NBC radio and television from 1933 to 1971.

The Kraft Program debuted June 26, 1933 as a musical-variety program featuring orchestra leader Paul Whiteman and served to supplement print advertising and in-store displays promoting Kraft products. During its first year the show went through a series of name changes, including Kraft Musical Revue, until it finally settled on Kraft Music Hall in 1934. Paul Whiteman remained the host until December 6, 1935. Ford Bond was the announcer.

Billed as "The King of Jazz", Paul Whiteman was arguably America’s first popular music superstar. Whiteman’s foresight regarding the coming of the jazz age and his decisions to hire the best jazz musicians was a powerful boost for jazz, swing and blues. Though he was prohibited from hiring black performers, he hired arrangers and composers.

Bing Crosby took over as master of ceremonies January 2, 1936. Crosby was host until May 9, 1946. For the advertising managers at Kraft, it was imperative that advertising and entertainment be kept separate. For this reason, Kraft insisted that an announcer, not cast members, read its commercials. Additionally, Kraft commercials were single-product focused during the radio days, short and to the point in order to keep with Kraft's philosophy that quality entertainment led listeners up to the commercials, dropped them into the commercials, and...
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