After late 1990s he became active in politics. He joined Bharatiya Janata Party and was elected to 12<sup>th</sup> and 13<sup>th</sup> Lok Sabha from Kakinada and Narasapur constituencies. He served as a minister of state for external affairs in the Third Vajpayee Ministry from 1999 to 2004. On 24 March 2009 he has joined Praja Rajyam Party founded by southern megastar Chiranjeevi. In 2009 State assembly elections he contested for M.P. seat from Rajamundry constituency and had Murali Mohan as a major opponent who's contesting on behalf of Telugu Desam Party (TDP). While both were film actors, both of them lost election to incumbent MP, Undavalli Arun Kumar of Indian National Congress.