Leo Bogart

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Leo Bogart (1921 in Poland – October 15, 2005 in New York, of babesiosis)"", New York Times was an American sociologist, media and marketing expert.


Bogart graduated from Brooklyn College in 1941, then became a U.S. Army Intelligence officer in World War II. After the war he engaged himself in the new communications sciences. During the 1960s, Bogart was among the first to analyze the declines in newspapers' readerships, television news viewerships, and radio news listenerships. He criticized the print media industry lack of marketing analysis to stop the trend.

Author of more than a dozen books and hundreds of articles, Bogart was best known for scientific analysis on the editorial content of newspapers, magazines, and television and relating the results to readership and viewership. He wrote a column for Presstime Magazine for many years.

He served as the executive vice president and general manager of the Newspaper Advertising Bureau; taught marketing at New York University, Columbia University and the Illinois Institute of Technology; and was a senior fellow at the Center for Media Studies at Columbia and a Fulbright research fellow in France.

Bogart served as president of the American Association of Public Opinion Research (AAPOR) and also the World Association of Public Opinion Research (WAPOR). He was an advocate for journalists to better understand the opinion polls the media are using.

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