LG KG800 is the European version of the LG Chocolate, the first product of LG Black Label Series. It is a GSM Tri-Band mobile phone manufactured and sold by LG Electronics. It was released in May 2006 and had its marketing strategy planned and executed by John D. Bernard, a marketer based in the UK. The KG800 is a 'slider' style phone that reveals heat-sensitive touch buttons on its face, which activate upon sliding the phone open. A slightly modified version, released as the LG TG800, is currently being sold by Rogers Wireless (discontinued) and Fido in Canada. Additionally, Bell Mobility has a modified version of this phone that works on their CDMA/3GEVDO network despite the offering of the LG Chocolate in Canada available there through Telus Mobility.