Li Ning (company)

Li Ning Company Limited () is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers play in sports such as running, basketball, badminton, football, tennis and fitness. Li Ning counts Nike and Adidas as its main competitors. The company endorses a number of athletes and teams, both at home in China and abroad.

In 2005, Li Ning created a joint-venture with French sports apparel company, AIGLE, which was given the exclusive right to be the distributor of AIGLE's products in China for 50 years.

In 2006, Li Ning posted revenues of US$418 million, and total profits of about US$39 million. As of March 2007, there were 4,297 Li-Ning retail stores. The company directly owns some of the retail stores while others are franchised.

In January 2010, Li Ning opened its U.S. headquarters and flagship store in Portland, Oregon.

In January 2011, Li Ning entered into a partnership with Chicago-based to expand its U.S. distribution and brand awareness.

The company was founded in 1990 by Li Ning, a former Chinese Olympic gymnast. As of 2007, Li Ning remains the chairman of the company's board of directors.

Product

Li Ning produces shoes and sportswear, largely for the Chinese market. The company has seen explosive growth in shoe sales in the past several years, which many attributed to its logo's similarities to that of popular brand, Nike, with sales of its sneaker products increasing by 48...
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