List of Apple Inc. slogans

This is a list of slogans that have been used by Apple Inc. in advertising and marketing material from the '70s to the present.

Company advertising campaigns

• "Byte into an Apple" (Late 1970s)
• "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (Early 1980s)
• "The Computer for the rest of us" (1984)
• "The Power to Be Your Best" (1990)
• "Think different." (1997–2002)
• "Switch" (2002–2003)
• "Get a Mac" (2006-2009)

Product advertising slogans

Apple I

• "Apple introduces the first low cost microcomputer system with a video terminal and 8 kilobytes (KB) of RAM on a single PC card!"

Apple II

• "Introducing Apple II"

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• "What every educator should know about desk-top computers."<ref......
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