List of Hudson's Bay Company brands

List Of Hudson's Bay Company Brands

List of Hudson's Bay Company brands

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The Hudson's Bay Company, like most large retail and grocery chains, offers store brands, commonly referred to as "generic brands," which are lower cost alternatives to name brand products. The company has numerous store brands, each catering to a different consumer need or desire. Many products offered under the company's brands are private label products, which can be found in many different categories at most of the company's family of stores (The Bay, Zellers, Home Outfitters, Designer Depot, and Fields). This is a list of the Hudson's Bay Company's brands.

In order to differentiate the company's stores from other retailers, in 2002 HBC signed a deal with Federated Department Stores' Federated Merchandising Group (FMG) division in which FMG would supply private brand merchandise to The Bay stores. Due to this deal some of the company's brands are actually FMG store brands that are found in Macy's stores in the United States but are sold exclusively at HBC stores in Canada. All of these brands are only sold in the company's The Bay stores, except for Très You, which is sold at Zellers.

Brands sold in Hudson's Bay Company stores


  • Alfani is a name used for moderate price point men's and women's apparel and accessories and is found in The Bay stores. This brand is a store brand of FMG.
  • Allison Daley is a name used for opening moderate price point women's wear and is sold in The Bay stores.
  • Black|Brown 1826 is the company's private label sold......
  • ...

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