In order to differentiate the company's stores from other retailers, in 2002 HBC signed a deal with Federated Department Stores' Federated Merchandising Group (FMG) division in which FMG would supply private brand merchandise to The Bay stores. Due to this deal some of the company's brands are actually FMG store brands that are found in Macy's stores in the United States but are sold exclusively at HBC stores in Canada. All of these brands are only sold in the company's The Bay stores, except for Très You, which is sold at Zellers.
Brands sold in Hudson's Bay Company stores
Alfani is a name used for moderate price point men's and women's apparel and accessories and is found in The Bay stores. This brand is a store brand of FMG.
Allison Daley is a name used for opening moderate price point women's wear and is sold in The Bay stores.
Black|Brown 1826 is the company's private label sold......