Lithium Technologies

Lithium Technologies

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Lithium Technologies

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Lithium Technologies provides Social CRM solutions for the enterprise. Headquartered in Emeryville, California, Lithium has additional offices in San Francisco, London, and Zürich.

Lithium was founded in 2001 as a spin-out from GX Media, which created technologies for professional rankings and tournaments and now hosts a number of popular gaming sites. The company's founders include brothers Lyle Fong and Dennis Fong, who together also founded GX Media. The company sells largely to enterprise customers, including HP, Best Buy, Research In Motion, Sony, Comcast, Symantec, and AT&T.

The Lithium Social CRM solution combines online customer community applications such as forums, blogs, innovation management, live chat, and tribal knowledge bases with the broader social web and traditional CRM business processes, resulting in a wide range of online customer interaction methods. Lithium's SaaS-based platform delivers products on-demand in a hosted environment rather than as traditional, packaged software. Stemming from its gaming roots, the platform incorporates elaborate rating systems for contributors, with ranks, badges, and “kudos counts.”

In late 2008, Lithium Technologies completed a detailed, time-series analysis of up to a decade's worth of proprietary data that represents billions of interactions, millions of users, and scores of communities. This research, coupled with the...
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