Livestrong wristband

Livestrong Wristband

Livestrong wristband

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Description:
The LIVESTRONG Bracelet is a yellow silicone gel bracelet launched in May 2004 as a fund-raising item for the Lance Armstrong Foundation, founded by cyclist and cancer survivor Lance Armstrong. The bracelet itself was developed by Nike and their ad agency Wieden+Kennedy.

Purpose

The bracelet is part of the "Wear Yellow Live Strong" educational program. The program is intended to raise money for cancer research, raise cancer awareness, and encourage people to live life to the fullest. The bracelet sells individually, as well as in packs of 10, 100, and 1,200 as part of an effort to raise $25.1 million for the Lance Armstrong Foundation in cooperation with Nike who manufactures the bracelets in Austin, Texas the home of Lance Armstrong and other world wide manufacturing plants and sells the bracelets through their Nike outlets worldwide. This target was achieved within 6 months, and there have now been 80 million LIVESTRONG bracelets sold to date. Individual bands sell for US$1 each.

Yellow was chosen for its importance in professional cycling, as it is the color of the yellow jersey worn by the leader of the Tour de France, which Armstrong won seven consecutive times. Other charities were inspired by the success of the LIVESTRONG band, and many charities have developed their own bracelets for raising money and awareness.

Popularity

The band became a popular fashion item in the United States by the end of the summer of 2004, especially among those following...
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