The London-Sydney Marathon
was a car rally
from the United Kingdom
. It was first run in 1968, a second event was organised in 1977 and a third in 1993 to commemorate the 25th anniversary of the original. Two further rallies have subsequently been contested in 2000 and 2004.
The original event was won by Andrew Cowan
, Colin Malkin and Brian Coyle, driving a Hillman Hunter
. Fifty-six cars finished.
The original Marathon was the result of a lunch in late 1967, during a period of despondency in Britain
caused by the devaluation
of the pound
., transcript of contemporary Daily Telegraph
report, marathon68.homestead.com Sir Max Aitken
, proprietor of the Daily Express
and two of his editorial executives, Jocelyn Stevens and Tommy Sopwith jr
, decided to create an event which their newspaper could sponsor, and which would serve to raise the country's spirits. Such an event would, it was felt, act as a showcase for British engineering and would boost export sales in the countries through which it passed.
The initial UK£
21,429) winner's prize offered by the Daily Express
was soon joined by a £3,000 ($6,438) runners-up award and two £2,000 ($4,285) prizes for the third-placed team and for the highest-placed Australians, all of which were underwritten by the Daily Telegraph
newspaper and its proprietor Sir Frank Packer
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