was a bi-weekly
, general-interest magazine
published in Des Moines
from 1937 to 1971, with more of an emphasis on photographs
than articles. A large-size magazine of 11 by 14 inches
, it was generally considered the also-ran to Life magazine
, which began publication months earlier and ended in 1972.
It is known for helping launch the career of film director Stanley Kubrick
, who was a staff photographer.
Gardner "Mike" Cowles, Jr. (1903–1985), the magazine's co-founder (with his brother John) and first editor, was executive editor of The Des Moines Register
and The Des Moines Tribune
. When the first issue went on sale in early 1937, it sold 705,000 copies."Pictorial Magazine Prints First Issue", The Washington Post
, January 6, 1937, p. 3."", Time
, November 8, 1937.
Although planned to begin with the January 1937 issue, the actual first issue of Look
to be distributed was the February 1937 issue, numbered as Volume 1, Number 2. It was published monthly for five issues (February–May 1937), then switched to bi-weekly starting with the May 11, 1937 issue. Page numbering on early issue counted the front cover as page one. Early issues, subtitled Monthly Picture Magazine
, carried no advertising.
The unusual format of the early issues featured layouts of photos with long captions or very short articles. The magazine's backers described it as "an experiment... Read More