Magnolia Bakery

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Magnolia Bakery is a bakery opened in 1996 at 401 Bleecker Street, on the corner of West 11th Street in the West Village neighborhood of Manhattan, New York City. An uptown shop opened at 200 Columbus Avenue, on the corner of West 69th Street on the Upper West Side of Manhattan, in January 2008. A location also exists near Rockefeller center at 1240 Avenue of the Americas, and yet another in the dining concourse of Grand Central Station, which opened in February of 2010. The bakery is known for its famous dessert treats, including its cupcakes and old-fashioned Depression era icebox cakes.

Magnolia bakery opened in July 1996 with Allysa Torey and Jennifer Appel as co-owners. They had three employees: Kathryn McCann (who was originally hired to be the bread baker), William (who washed dishes) and Avi (barista/counter guy). They offered four kinds of bread along with both cinnamon rolls and whole wheat maple walnut rolls during the first week of operation. Making bread proved to be impractical due to time and space constraints. Southern-raised Kathryn stayed on, however, to bake cakes and pastries, helping Allysa with icing cakes and testing recipes with her late at night. The cupcakes were Allysa's brainchild that resulted because when they would make 6" coconut cakes (instead of the usual 9"), there was extra batter going to waste. Thus, the cupcakes were born in early fall of 1996. They were originally only vanilla cake with vanilla...
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