Martin + Osa
(Martin & Osa) was a brand concept developed by American Eagle Outfitters
. The store's name and inspiration came from Martin and Osa Johnson
, a husband and wife team who explored Africa
and the South Pacific Islands
, chronicling their travels in photographs and diaries.
Martin + Osa targeted 21- to 60-year-old customers and offered classic and contemporary clothing, with an emphasis on denim.
The first retail store opened at Tysons Corner Center
in McLean, Virginia
, on September 6, 2006. Stores were designed by Michael Neumann Architecture in NYC
ranging in size from 6,500 to .
On March 10, 2010, American Eagle Outfitters it would close down its 28 Martin + Osa stores and online store. Although performance improved from fiscal
2008, management determined that the brand was not achieving performance levels that warrant further investment. In fiscal 2009, MARTIN+OSA generated an after-tax loss of approximately $44 million, including a non-cash impairment charge of approximately $11 million, net of tax. The company will focus its efforts and resources on the American Eagle family of brands
including, AE, aerie
, which have a greater potential of creating long-term shareholder value.
As of late July 2010, the Martin + Osa online store and all retail stores had closed. For a time customers could still visit the for Gift Card and E-Gift card balance look up, order tracking and customer service contact information. This functionality is now disabled and... Read More