Matthew Freud

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Description:
Matthew Freud (born 2 November 1963) is head of Freud Communications, an international public relations firm in the United Kingdom.

Biography

Freud is the son of June Flewett and the late writer Sir Clement Freud, his sister is television interviewer Emma Freud. His great-grandfather is Sigmund Freud and he is doubly related to the 'father' of public relations, Edward Bernays, whose father was Sigmund Freud's brother-in-law (the brother of Sigmund Freud's wife) and whose mother was Sigmund Freud's sister. He is the nephew of the late artist Lucian Freud and (by former marriage) of the late writer Lady Caroline Blackwood, and his cousins include fashion designer Bella Freud, novelists Susie Boyt and Esther Freud.

He was educated at Westminster School and left in his third year and briefly attended Pimlico Comprehensive.

Career

Freud Communications is currently the eighth largest public relations company in the UK, with around 150 employees. Landmark campaigns include the London 2012 Olympics, Product (RED), Nike, Pepsi, The Opening of Atlantis The Palm and UNHCR's Gimme Shelter. Adam Curtis in his documentary Century of the Self describes Matthew Freud as a star in the "new culture of public relations and marketing in politics, business and journalism" which rose in the Clinton-Blair years. PRWeek says that...
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