Since late 2006, a number of trades and format changes caused some confusion in the Cincinnati radio market. Kiesewetter, John. . Cincinnati Enquirer. November 9, 2006.
On July 14, 2006, WIZF ("The Wiz") moved from 100.9 FM to 101.1 FM.
On September 2, 2006, the intellectual property of WMOJ ("Mojo 94.9") was sold from Cumulus Media to Radio One, whose focus is on the African American market. Radio One moved the station format and call letters to 100.3 FM and shifted the format from Rhythmic Oldies to Urban AC. 100.3 had been moved into the Cincinnati market from its former home in Connersville, Indiana.
However, Cumulus Media retained the frequency of 94.9 FM, and changed the call letters to WPRV (now WREW), and temporarily used the frequency to simulcast their WYGY "96.5 The Star".