Meow Mix

Meow Mix

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Meow Mix

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Description:
Meow Mix is a variety of dry and wet cat food known for its advertising jingle. It is a product of Del Monte Foods.

Company background

The Meow Mix Company operates from a facility in Decatur, Alabama, and also produces Alley Cat brand cat food products. Originally a product of Ralston Purina, Meow Mix was divested for antitrust reasons in the early 2000s. The brand was acquired by Del Monte Foods in May, 2006. Their most famous slogan is, “Tastes so good, cats ask for it by name.”The company was acquired by The Cypress Group, a New York based private equity firm in a $425 million leveraged buyout in 2003. Three years later, Del Monte Foods acquired the company for $705 million. Previously the company was also owned by J.W. Childs Associates which acquired the business in 2001 for $160 million.

Jingles

Meow Mix is well known for a popular advertising jingle, "The Meow Mix Theme", seemingly performed by a singing cat. The idea came from Ron Travisano, at the advertising agency of Della Femina Travisano and Partners, who had the account with Ralston Purina in 1976. Travisano put together film footage with editor Jay Gold, looping images of a cat to make it look like it was singing. The music was then composed by Tom McFaul of the jingle house Lucas/McFaul, one of the major jingle-composing houses at the time. Working from Travisano's film,...
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