Mirinda is a brand of
soft drink originally created in
Spain, but with global distribution.The word
Mirinda means "admirable, wonderful" in
Esperanto.available in fruit varieties including
orange,
grapefruit,
apple,
strawberry,
raspberry,
pineapple,
banana,
passionfruit,
lemon,
hibiscus,
tangerine, and
grape flavours. A "citrus" flavour is also available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavour segment, comprising carbonated and non-carbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s.
Mirinda is owned by
PepsiCo and is primarily commercialised outside North America. It competes with
Coca-Cola's
Fanta and
Dr Pepper Snapple's
Orange Crush brand, with flavour brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.
History
Mirinda was originally produced in
Spain.
It became available in the
United States in late 2003 in
bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coca-Cola's
Fanta brand. Since 2005, Mirinda flavours have largely been sold under the
Tropicana Twister Soda brand in the United States except in
Guam, where Pepsi began selling it under the...
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