Morgan's was purchased in 1960 by Hudson's Bay Company. The store on Queen Mary Road was not retained by the Hudson's Bay Company and was shut down.
In 1964, the stores in Ontario were converted into the new name the Bay. At that point, the previous Morgan's logo was replaced with a new logo with a similar design to the Bay's logo (shown above) for the Quebec stores still operating under the Morgan's name. The Quebec stores were converted in 1972. The Morgan's flagship store in downtown Montreal has been a Bay store ever since Morgan's was absorbed into the Bay.