is a telecommunications company in Montenegro
. It is a 51-49% joint venture between Telekom Srbija
and Telekom Srpske
(Telekom Srbija own 65% of Telekom Srpske).
On 9 May 2007, the company obtained a licence to become the third mobile operator in Montenegro, along with a license for GSM
technologies. The company officially launched its business on 9 July 2007 using the 068
dialing prefix. Initially, the company was 51-49% joint venture between Telekom Srbija and Ogalar BV
(Dutch-based company controlled by Delta Holding
m:tel plans to invest €120 million, and eventually grow to 150 employees. Initially, its signal covered a relatively small area from Montenegrin coastline to capital Podgorica (about 30% of the country's territory). Initial goals were to have the m:tel signal available in most Montenegrin towns by September 2007. Plans to be achieved by the end of 2007 consisted of covering 90% of the country's territory and gaining 15-20% market-share
in a country that at the time of m:tel's arrival had 690,000 mobile subscribers. The company announced plans to offer fixed telephony
services as well as WiMax
The company announced that it sold 12,000 prepaid packages with SIM cards
during its first official day of operation.
As of the end of August 2007, Montenegin Telecommunications Agency has announced that m:tel held 12.8% of the Montenegrin mobile telephony market. Its more established competitors ProMonte
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