The
MuchMusic Video Awards (also known as (the)
MMVA or
MMVAs) are annual awards presented by the
Canadian music video channel
MuchMusic to honour the year's best
music videos.
In their modern form, the awards ceremony is not held in a conventional theatre, but instead as a large street party incorporating the
MuchMusic World Headquarters, its parking lot, and parts of
Queen Street West in downtown
Toronto,
Ontario. There are no hosts or announcers in the traditional awards-show fashion; instead, the MuchMusic
VJ are an integral part of the festivities, introducing (and interviewing) the awards' presenters and winners throughout the show. As with many modern awards shows (such as the
MTV Video Music Awards or the
ESPYs), many presenters and performers may have little or no connection to the music industry or that year's nominees. (For instance, for the 2006 show,
Nelly Furtado performed music from an
upcoming album, and
Tricia Helfer appeared in connection with her role in
Canada's Next Top Model.)
For each year's MMVAs viewers are encouraged to visit the website to vote for People's Choice Awards for both an International Group and Artist as well as a Canadian Group and Artist.
The
2009 MuchMusic Video Awards took place on June 21, 2009.The guests included
The Black Eyed Peas,
the Jonas Brothers,
Lady Gaga,
Kelly Clarkson,
Nickelback,
Rise Against,
Taylor Lautner,
Kim Kardashian,
Girlicious,
Danny Fernandes,
Billy Talent,
Lights and many others. The award show was co hosted...
Read More