NBA on NBC
was a weekly presentation of National Basketball Association
games on the National Broadcasting Company
television network from 1955
, and again from 1990
. The NBA on NBC
succeeded the NBA on CBS
. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity for the sport, with ratings
surpassing the days of Magic Johnson
and Larry Bird
in the mid-eighties.
The program started on November 9, 1989 when the NBA and NBC reached an agreement on a four-year, $
600 million contract. On April 28, 1993, NBC extended their exclusive broadcast rights to the NBA with a four-year, $750 million contract.
NBC's theme music
, "Roundball Rock
" was composed by New Ager John Tesh
. The song, which NBC used for every telecast in the network's twelve-year history with the NBA, is today often used by NBA TV
for their live game coverage. After briefly considering using the theme for its NBA coverage, ABC
decided against it, and has used several theme songs in its first four years of covering the NBA. In the early days of the WNBA
, NBC used a variant of the theme music for the new league's games.
, NBC would play the rock song
"Winning It All", by The Outfield
during its end of the season montage. From 1997
, several contemporary music pieces were used for the end of season montage (including, in 1997, the... Read More