NDTV was the brainchild of its Chairman, Prannoy Roy and his wife and Managing Director, Radhika Roy.
In 1988, NDTV's producers produced a news and current affairs show ‘The World This Week’ for Doordarshan. The show proved to be immensely popular and NDTV established its image as a credible private news producer. It moved on to become the sole news content provider and producer for India’s first 24-hour news channel, Star News. Then in 2003, they launched two 24-hour news channels— NDTV 24x7 in English and NDTV India in Hindi. Later they also launched NDTV Profit, a 24-hour business news channel in 2005, which became a leading business news channel in a short period of time.