Nielsen Online

Nielsen Online

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Nielsen Online

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Nielsen Online, a service of the Nielsen Company, provides measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Previously a majority investor in both companies, Nielsen purchased NetRatings and BuzzMetrics in the spring of 2007, combining them to form Nielsen Online. Outside of the U.S., Nielsen Online operates in 16 countries across Europe, Latin America and Asia Pacific.


Products include:
  • NetView: An Internet audience measurement service that provides measurement and demographic data on Internet audiences.
  • AdRelevance: A service that captures advertising activity across all major industries, channels and ad formats and across most ad types, including all major forms of rich media, on the Web. The service also contains specific ad buyer contacts, and rate card information.
  • @Plan: A target-marketing platform for Internet media planning, buying and selling. It reports demographics, in-depth lifestyle and brand preference data.
  • VideoCensus: Audience measurement and analysis of online video usage.
  • SiteCensus: A site-centric reporting system uses server-side-visit reports. It provides media companies and publishers third-party measurement for Web site analysis, newsletter and email conversion tracking, ad and keyword measurement and audience assessment.
  • Market Intelligence: Census-based measurement of audited Web sites within specific markets. The service provides business......
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