Nirmalya Kumar (born 8 March 1960) is London Business School professor.Nirmalya Kumar. Contemporary Authors Online. June 15, 2007. Retrieved on December 20, 2010. Between 2001 and 2009, he also served on five Boards of Directors of Indian firms including ACC Limited and Zensar Technologies.
He has authored five books on marketing and business-related topics. He is notable for proposing the culture of "3Vs": valued customer, value proposition and value network, explained in his book Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation.