Nirmalya Kumar

Nirmalya Kumar (born 8 March 1960) is London Business School professor.Nirmalya Kumar. Contemporary Authors Online. June 15, 2007. Retrieved on December 20, 2010. Between 2001 and 2009, he also served on five Boards of Directors of Indian firms including ACC Limited and Zensar Technologies.

Biography

Education

Kumar received his Bachelor of Commerce at Calcutta University in 1980, and his Masters of Commerce at Shivaji University in 1983. In 1986, he completed his MBA at the University of Illinois at Chicago and in 1991, received his Ph.D. in Market at the Kellogg School of Management in Northwestern University.

Career

Kumar is currently a Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School.

He previously served on the faculty of Harvard Business School, IMD-International Institute for Management Development (Switzerland), and Kellogg School of Management at Northwestern University.

He has authored five books on marketing and business-related topics. He is notable for proposing the culture of "3Vs": valued customer, value proposition and value network, explained in his book Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation.

Books

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          References

          
          
          

          External links

          • at the London Business School website
          
          
          
          
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