Norbert Haug

Norbert Haug

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Norbert Haug

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Norbert Haug (born 24 November 1952 in Engelsbrand, Baden-W├╝rttemberg) is a German journalist, and the President in charge of all Mercedes-Benz motorsport activity, including Formula One, Formula 3 and DTM. Under his direction Mercedes-Benz have enjoyed considerable success in all categories, winning multiple races and championships.


Haug joined the Pforzheimer Zeitung newspaper in his home town of Pforzheim as a volunteer, before joining them as a trainee journalist. He then joined publishing house Motor-Presse-Verlag in Stuttgart, part of Gruner + Jahr, where he became head of motorsports for Auto, Motor und Sport magazine before becoming its deputy chief editor in 1988.

While pursuing a career in journalism he also raced cars, including the 24 Hours N├╝rburgring where he came second in 1985, and takes part like many in Formula1 in the Porsche Carrera Cup. In 1986, Haug drove a Williams F1 car in private test.


Haug joined Mercedes-Benz in 1990, with a brief to revive their motor sport credentials. Haug maintained Mercedes presence in Group C and later in the DTM and International Touring Car Championship. Early successes included Klaus Ludwig winning the DTM drivers title in 1992 and 1994, and Bernd Schneider winning both the DTM and ITC drivers titles in 1995. In 2000 Haug and Mercedes were instrumental in the relaunch of Deutsche Tourenwagen Masters.

Formula 1

Under Haug's direction. Mercedes-Benz re-entered Formula1 after almost 40...
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