Pacific Comics

Pacific Comics

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Pacific Comics

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Pacific Comics (PC) was an independent comic book publisher that flourished from 1981-1984. It was also a chain of comics shops and a distributor. It began out of a San Diego, California, comic book shop owned by brothers Bill and Steve Schanes. Along with competitors like First Comics and Eclipse Comics, PC took early advantage of the growing direct market, attracting a number of writers and artists from DC and Marvel to produce creator-owned titles, which were not subject to the Comics Code, and thus were free to feature more mature content.



In 1971, the Schanes brothers co-founded Pacific Comics, which started out:

The move from newsstand distribution to the "direct market" (non-returnable, heavily-discounted, direct purchasing of comics from publishers) happened in the 1970s, in large part due to the work of Phil Seuling and his East Coast Seagate Distribution company (founded in 1974), as well as a number of individuals, including the Schanes brothers and Bud Plant. The direct-market went hand-in-hand with the creation of specialist comics shops to cater to the collectors who could then buy back issues months after a newsstand issue had disappeared. By the late 1970s, thanks partly to the success of films such as Star Wars and The Movie, comics were selling well, and Pacific expanded its distribution system nationwide, "raising $200,000 by closing its four San Diego retail locations and selling off inventory," rising rapidly...
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