It was originally known as Blighty between 1916 and 1920 and was intended as a humorous magazine for servicemen.
It was relaunched in 1939 for the Second World War and continued afterwards until 1958 when it became Blighty Parade, in preparation for the transition into a pin-up magazine. It was known as Parade and Blighty for the final weeks of 1959 when it finally became Parade in 1960. By the 1970s content had progressed to topless and nude photos of models, and at the end of the 1990s it went hardcore.
Although there has been more than one change of ownership, the title continues to be published.