or Parle Glucose
biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits
.Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper
wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted to recreate and sell lower quality products of similar names with virtually identical package design.
The company's slogan
is G means Genius
.The name, "Parle-G", is derived from the name of the suburban rail station, Vile Parle
which in turn is based on village Parle in olden days (there is also area called Irle nearby where the Parle Agro
production factory is based).
This popular biscuit is primarily eaten as a tea-time snack.
Parle-G is the largest selling biscuit in the world. It has 70% market share in India in the glucose biscuit category followed by Britannia, Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across the world and is starting to sell in Western Europe and USA.
In 1929, while India was under British rule, a small company by the... Read More