This film seems unintentionally is similar to the elopement drama of Arjun's cousin Srija (daughter of Chiranjeevi) with her then-boyfriend Sirish Bharadwaj. Though non of the mainstream media spoke about the co-incidence, the movie received a lot of buzz amongst the movie goers for the similarity to the real life episode of the Srija.
The film's title has been in major headlines prior to the film's release. During the film's production, the film has been referred to as Premikudu, Romeo, Enta Ghaatu Premayo, Araku and Varadhi, before being titled as Parugu.
Neelakanta (Prakash Raj) is a powerful man in the village Ramachandrapuram who doesn’t believe in love marriages. He has two daughters. His elder daughter Subbalakshmi (Poonam Bajwa) elopes with a guy called Erra Babu from a lower class on the night of her arranged marriage. Neelakanta's men kidnap all the friends of Babu. Krishna (Allu Arjun) – a happy go lucky guy from Hyderabad, Sreenu (Chitram Seenu) from Nellore are among them. Krishna... Read More