Patagonia (clothing)

Patagonia (Clothing)

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Patagonia (clothing)

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Patagonia, Inc. is a Ventura, California-based clothing company, focusing mainly on outdoor clothing. The company is a member of several environmental movements. It was founded by Yvon Chouinard in 1972.

The logo is the skyline of Cerro Fitzroy looking west in Patagonia.

Sport-Specific Apparel

Patagonia offers many varieties of outdoor clothing. Many of their products are marketed towards skiers, campers, surfers, hikers, rock climbers, and others. Patagonia employs a flex-time policy, allowing employees to take time off to go surfing. One of its main product lines is the Capilene base layer clothing. Patagonia recently started making surf-specific products, and currently has three different lines of wetsuits and many different models of swim trunks.

Though Patagonia is considered to be a sport-specific apparel manufacturer, some of the company's most popular products are general apparel. Patagonia fleece, rain jackets, and coat are some of the most widely-worn products in the outdoor apparel industry.Patagonia received two "Gear of the Year" awards in 2010. The company was praised for its use of lightweight and recycled materials.

Environmental activism

Patagonia is a major contributor to environmental groups. Patagonia commits 1% of their total sales or 10% of their profit, whichever is more,...
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