Paul Baines

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Dr. Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is Senior Lecturer in Marketing at Cranfield University. Previously he was Director of Business Development at Middlesex University Business School.

Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.



  • co-editor, with Bal Chansarkar of Introduction to Marketing Research (MU Press, 1999),
  • co-author, with Ross Brennan and Paul Garneauof Contemporary Strategic Marketing(Palgrave Macmillan, 2002) , 2nd ed. 2007. ISBN 9780230507203
  • co-author with Bal Chansarkar, of Introducing Marketing Research (John Wiley & Sons, 2002.),
  • co-author, with John Egan and Frank Jefkins of Public Relations (Butterworth-Heinemann, 2004)
  • co-author, with Sir Robert Worcester and Roger Mortimore of Explaining Labour’s Landslip (Politicos, 2005).
  • co-author, with Chris Fill and Kelly Page of Marketing, Oxford University Press, 2008. ISBN 9780199290437

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