Peacocks (clothing)

Peacocks, is a fast fashion retailer based in Cardiff, Wales, United Kingdom. The chain is owned by The Peacock Group plc and employs over 6,000 people. There are currently over 600 Peacocks stores in the United Kingdom and more than 200 in 12 overseas countries, with more currently in development. Over the years, Peacocks has been re-branded to a value-fashion selling store, as opposed to selling homeware and basic clothing. Since its overhaul, Peacocks has gone from strength to strength, and has a huge celebrity following. Pearl Lowe designs "exclusive" ranges for Peacocks, and her "Black Dress" was the fastest selling product on the High Street in Autumn/Winter 2010. Celebrities like Holly Willoughby, Natalie Imbruglia, and Courtney Love were all shown to be wearing the dress. In January 2011, Daisy Lowe, daughter of Pearl, confirmed that she is now designing swimwear for Spring/Summer 2011.. In April 2011, Peacocks launched its own Botique range which has received critical acclaim. In June 2011, an online-exclusive label hit menswear - D-STRUCT. Peacocks menswear has also received critical acclaim, with mens magazine GQ stating "Bang on trend fashion, that's not going to dent your wallet".

Peacocks also sells kidswear, lingerie, and nightwear.

It was confirmed on 24th May 2011, after much speculation, that Allan Leighton has been appointed as the new chairman of Peacocks. Richard Kirk, CEO of Peacocks, said: “Allan’s vast experience will...
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