Pepsi Max

Pepsi Max

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Pepsi Max

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Description:
Pepsi Max, similar to its forerunner Pepsi Edge, is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi.

It differs from Pepsi in that it contains aspartame, potassium benzoate, acesulfame potassium, calcium disodium EDTA and panax ginseng extract while it does not contain high fructose corn syrup or sugar. Pepsi Max also contains nearly double the amount of caffeine. An 8 oz serving of Pepsi contains 25mg of caffeine, where as an 8 oz serving of Pepsi Max contains 46mg. Its formulation of "natural flavor" may or may not be different.

History

Pepsi Max debuted in United Kingdom and Italy in April 1993. The rollout was expanded to Ireland the following September, and to France, the Netherlands and Australia the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until only recently (the U.S. is PepsiCo's native market, and the largest consumer of carbonated soft drinks), where one of its principal ingredients had not yet been approved by the Food and Drug Administration. The ingredient in question—acesulfame potassium—is combined with aspartame to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.

On 28 May 1994, England's Blackpool Pleasure Beach amusement park opened the Pepsi Max Big One steel......
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