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The photokina is the world's largest trade fair for the photographic and imaging industries. The first photokina was held in Cologne, Germany, in 1950, and it is now held biannually in September at the koelnmesse Trade Fair and Exhibition Centre. Many photographic and imaging companies introduce and showcase state of the art imaging products at photokina, or at the Photo Marketing Association Annual Convention and Trade Show (PMA), which is held in February or March of every year.

Noting the importance of the trade fair, U.S. President Dwight D. Eisenhower sent a greeting telegram marking the opening of Photokina 1956. The 2008 show was the largest ever held. It was the first photokina in the redeveloped trade fair ground in Deutz. It featured 1,579 exhibitors from 46 countries and had over 169,000 visitors from 161 countries.


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