Pitch (filmmaking)

<!-- -->A pitch is a concise verbal (and sometimes visual) presentation of an idea for a film or TV series generally made by a screenwriter or director to a producer or studio executive in the hope of attracting development finance to pay for the writing of a screenplay.

"Pitch" is a contraction of the phrase "sales pitch".

Pitches are also heavily used in the television industry. Though these kinds of pitches usually are made via a script or teleplay, certain animated productions use a storyboard. This novel approach has been taken in such animated programs as Phineas and Ferb. Co-founders of the project, Dan Povenmire and Jeff "Swampy" Marsh, needed to convince overseas executives for The Walt Disney Company to greenlight the series, so they drew a storyboard and recorded it as a reel. They then mixed it and dubbed it over with sound...
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