Porsche Design Group

Porsche Design Group

Porsche Design Group

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Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), based in Bietigheim-Bissingen, Germany, was founded in November 2003 by as a majority-owned subsidiary of Porsche AG to combine Porsche AG's and Porsche Design Group’s accessories and licensing business into one single company.

Originally, there were five independently operated companies with three different brands: <em>Porsche Design</em>, <em>Design by F.A. Porsche</em> and <em>Porsche Selection</em>:

<em>Porsche Design</em>/<em>Design by F.A. Porsche</em>: Professor Ferdinand Alexander Porsche, designer of the Porsche 911 and grandson of the Porsche founder, opened the Porsche Design Studio in Stuttgart in 1972, which was moved to Zell am See, Austria, two years later. Porsche 911 quickly became the quintessential sports car and a design classic, along with many other products that Professor F. A. Porsche designed. Over the following decades, numerous classic men’s accessories such as watches, glasses and writing utensils were created and marketed worldwide under the “Porsche Design” brand. At the same time, many industrial products and household- and consumer goods for internationally recognized clients, including streetcars for the city of Vienna, were developed under the “Design by F.A. Porsche” brand; so was also the line of Škoda Elektra streetcars for Prague, Brno and Wroclaw. All of the studio’s works are...
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