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PowerVR is a division of Imagination Technologies (formerly VideoLogic) that develops hardware and software for 2D and 3D rendering, and for video encoding, decoding, associated image processing and Direct X, OpenGL ES, OpenVG, and OpenCL acceleration.

The PowerVR product line was originally introduced to compete in the desktop PC market for 3D hardware accelerators with a product with a better price/performance ratio than existing products like those from 3dfx Interactive. Rapid changes in that market, notably with the introduction of OpenGL and Direct3D, led to rapid consolidation; Most of the smaller players, like PowerVR, were pushed from the marketplace.

PowerVR responded by introducing new versions with low-power electronics that were aimed at the laptop computer market. Over time this developed into a series of designs that could be incorporated into system-on-a-chip architectures suitable for handheld device use. In this form, PowerVR is a leading vendor in the mobile space, found in many embedded systems, palmtops, and smartphones.

PowerVR accelerators are not manufactured by PowerVR, but instead their integrated circuit designs and patents are licensed to other companies,...
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