Primal Pictures Ltd.
, established in 1991, is the producer of 3D Interactive Anatomy Software, which is used by medical educators, professionals, practitioners and students.
Primal Pictures started with the goal of creating 'the only complete and medically accurate 3D model of the human anatomy'.
The 3D anatomy software is widely adopted in education and it is currently used for patient, practitioner and student education in over 20 countries. In 2007 over half a million students learn anatomy using Primal software.
Software production is based in London (UK) but the sales consultants are based around the United States as well.
The representation of the body in Primal’s range of software is unique because of its accuracy and detail.
It is derived from genuine medical scan data that has been interpreted by a team of Primal anatomists and then translated into three-dimensional images by an expert team of graphics specialists. The anatomy visuals are accompanied by three-dimensional animations that demonstrate function, biomechanics and surgical procedures.
To supplement the core three-dimensional anatomy data are clinical videos and text written by some of the world’s leading medical specialists.
Primal Pictures won many awards, mostly retrieved in the UK.
- 2007 BMA Book Awards (First prize in the Electronic Books Category for 3D Head and Neck Anatomy with Special Senses and Basic Neuroanatomy)
- 2003 BMA Medical Book Competition......