PrimeTime Radio was a national UK radio station. It was once part of although it became independent in 2004. It operated as a sister station to
Saga Digital radio. The line up featured a variety of presenters including
David Hamilton,
Don Durbridge,
David Allan,
Dave Cash,
Tony Myatt and Sheila Tracey (who had been the main proponent of big band music on
BBC Radio 2). Music played on the station was easy and melodic from the past 6 decades. PrimeTime used
jingles ("easily the best") that were reminiscent of those common in the mid 1960s (for example on the
offshore Britain Radio).
PrimeTime radio won at the
Sony Radio Awards ceremony. A further mark of its success was that, uniquely at the time for a commercial all-digital music station, its programmes were listed in full in the
BBC's
Radio Times.
The Chairman of PrimeTime Radio,
Roger De Haan announced in November 2005 that he was withdrawing PrimeTime Radio from
DAB digital radio from May 2006 when its multiplex licence with
Digital One ended . It continued on Sky channel 0132, NTL channel 871 and online at (and on DAB in Greater London and Northern Ireland) for a few weeks, carrying repeats of previous programming, before being withdrawn from these services on June 2 2006.
New Zealand
The music format at PrimeTime Radio in UK inspired the establishment (by totally different people) of a low-power FM and Internet station in the Bay of Islands in New Zealand. Primetime Radio 1ZZ offers a broadly similar...
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