The
Prudential Insurance Company of America () is a
Fortune Global 500 and
Fortune 500 company whose subsidiaries provide
insurance,
investment management, and other financial products and services to both
retail and institutional customers throughout the
United States and in over 30 other countries. Principal products and services provided include
life insurance,
annuities,
mutual funds,
pension- and
retirement-related investments, administration and
asset management,
securities brokerage services, and commercial and residential
real estate in many states of the U.S. It provides these products and services to individual and institutional customers through distribution networks in the financial services industry. Prudential has operations in the
United States,
Asia,
Europe and
Latin America and has organized its principal operations into the Financial Services Businesses and the Closed Block Business.
Prudential is composed of hundreds of subsidiaries and holds more than $2 trillion of life insurance. The company uses the
Rock of Gibraltar as its
logo.
Logo
Prudential's logo, The Rock of Gibraltar, is one of the most recognized corporate symbols in the world. The use of the rock began after an advertising agent passed
Laurel Hill, a volcanic neck, in
Secaucus, New Jersey on a train in the 1890s. The related slogans "Get a Piece of the Rock" and "Strength of Gibraltar" are also still...
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