PVR-Resistant Advertising
PVR-resistant advertising
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Description:
PVR (DVR)-resistant advertising is a form of advertising which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a Tivo or other digital video recorder.
This was used first by cable network FX when advertising 'Brotherhood'.
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This was used first by cable network FX when advertising 'Brotherhood'.
References
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