is a digital television shopping channel
broadcast in the United Kingdom
. It was formed in 1993 when QVC, Inc.
formed a deal with Sky TV
to create a UK version of the US channel. "QVC — The Shopping Channel" first broadcast in the UK on 1 October 1993. QVC UK - 20% owned by Sky - moved into profit after five years of broadcasting. In 1998, it turned its first net profit (£12.5 million), against a loss of £228,000 in 1997.
The United States
channel was formed in West Chester, Pennsylvania
. It is a multinational corporation, specialising in televised home shopping
. It was founded in 1986
by Joseph Segel
. QVC broadcasts in five countries to 141 million consumers
. The name is an initialism
—standing for "Quality
. However, unlike in the USA, this initialism is no longer used on air in the UK.
Operation in the UK
The UK operation is a wholly owned subsidiary of QVC US and operates from two venues in the United Kingdom
. Until April 2011, QVC UK's corporate headquarters and studio centre are at Marco Polo House
. It will then be moving to Chiswick Park, a campus-style development on the site of a derelict London Transport
bus depot in West London. Its centre and distribution warehouse are in Kirkby
, in Merseyside
, where they moved in 1998 from Liverpool's Harrington Dock
. The company has......