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QVC UK is a digital television shopping channel broadcast in the United Kingdom. It was formed in 1993 when QVC, Inc. formed a deal with Sky TV to create a UK version of the US channel. "QVC — The Shopping Channel" first broadcast in the UK on 1 October 1993. QVC UK - 20% owned by Sky - moved into profit after five years of broadcasting. In 1998, it turned its first net profit (£12.5 million), against a loss of £228,000 in 1997.


The United States channel was formed in West Chester, Pennsylvania. It is a multinational corporation, specialising in televised home shopping. It was founded in 1986 by Joseph Segel. QVC broadcasts in five countries to 141 million consumers. The name is an initialism—standing for "Quality, Value, Convenience. However, unlike in the USA, this initialism is no longer used on air in the UK.

Operation in the UK

The UK operation is a wholly owned subsidiary of QVC US and operates from two venues in the United Kingdom. Until April 2011, QVC UK's corporate headquarters and studio centre are at Marco Polo House, Battersea in London. It will then be moving to Chiswick Park, a campus-style development on the site of a derelict London Transport bus depot in West London. Its centre and distribution warehouse are in Kirkby, Knowsley, in Merseyside, where they moved in 1998 from Liverpool's Harrington Dock. The company has......
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