Radio 538

Radio 538

Radio Station
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Radio 538

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Description:
Radio 538 (radio vijf-drie-acht) is a Dutch commercial radio station aimed at young people. It has a broad format which includes Top 40, dance, R&B and recent hits. As of January-February 2011, the station has a daily audience reach in the 7.00-19.00 time period of 11%, putting it in second place behind ORN Radio's regional commercial network and ahead of public broadcasters Radio 2 and Radio 3FM.

History

Radio 538 was founded in 1992 by a group of former employees of Radio Veronica, led by Lex Harding. Transmissions began on 11 December 1992 from a villa in Bussum. The name Radio 538 is a reference to the wavelength (538 m) on which Veronica was broadcast in the seventies.

Initially, from its start in 1992 until 1995, Radio 538 was available only via cable. A request to be allowed to broadcast over the air was rejected at that time. Following a media campaign during which 320,000 signatures were collected, Radio 538 got its over-the-air frequency in 1995 – or more precisely, a collection of several regional frequencies. In 2003, Radio 538 was granted a new nationwide frequency, 102 MHz (FM). Radio 538 had to pay €57 million for the new frequencies, which it can operate until 2011.

In 1995 Lex Harding started TMF (The Music Factory), a TV station, and Erik de Zwart became the new chairman of Radio 538. At the end of 2002 Erik de Zwart left to go to competitor Noordzee FM. Jan-Willem Brüggenwirth became the new chairman. In December...
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