Raycom/LF Sports

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Raycom/LF Sports is a sports broadcasting partnership that began when Raycom Media agreed to share the production and distribution of the ACC telecasts with Jefferson-Pilot Communications. The venture was called Raycom/JP Sports. In 2006, the name of the partnership changed to Raycom/LF Sports, the "LF" is Lincoln Financial, the marketing name of Lincoln National Corporation, which purchased Jefferson-Pilot that year. As a result of the purchase, Jefferson-Pilot Communications was renamed Lincoln Financial Media.




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