is an album by the Village People
released in 1981. The title reflects the band's departure from the disco
genre with which they had long been associated to a New Wave
style following the downfall of disco
as well as the discontinuation of their signature costumes.
The album was heavily anticipated, being the first album of completely new material released by the Village People in the 1980s; the band's previous album, Can't Stop the Music
was a soundtrack. The album was promoted through television ads and an elaborate billboard campaign featuring billboards in major American cities (such as San Diego
) with LED clocks counting down the weeks, day, hours, minutes and seconds to the release of the album, which would shoot fireworks into the air and play the song "YMCA" at the time of release for twenty-four hours continuously (some of which led to noise complaints), with the song getting louder by each hour. A short-lived series of action figures of the band was released to toy stores nationwide. Upon release of the album, the band held a special free concert and afterparty (which included an album signing) in Los Angeles
, with several thousand fans in attendance from all over the United States.
In spite of the hype, the album failed commercially and critically, and most were turned off by the unexpected harsh change in direction. One critic opined that the album "should have never been released" and was "simply an embarrassment that never... Read More