Corporate Communicationhelps an organization tocreate distinctive ...More
Corporate Communicationhelps an organization tocreate distinctive andappealing images with itsstakeholder groups, builda strong corporate brand,and develop reputationcapital by monitoringsentiment. To achievethose ends, all forms ofcommunication must beorchestrated into acoherent whole, andsuccess criteriadeveloped that enablemeasuring the effects ofthe organization'scommunication on itsreputation andvalue.
To achieve thiscommunication agenda,there are some uniqueresponsib Less
Corporate Communication helps an organization to create distinctive and appealing images with its stakeholder groups, build a strong corporate brand, and develop reputation capital by monitoring sentiment. To achieve those ends, all forms of communication must be orchestrated into a coherent whole, and success criteria developed that enable measuring the effects of the organization's communication on its reputation and value.
To achieve this communication agenda, there are some unique responsib
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