Robert Worcester

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Sir Robert Milton Worcester, KBE, DL (born December 21, 1933) is the founder of the MORI polling and research organisation, and a member and contributor to many voluntary organisations. He is a well known figure in British public opinion research and political circles and as a media commentator, especially about voting intentions in elections. Following the sale of MORI to French research company, Ipsos, in October 2005, he became chairman of the Ipsos Public Affairs Research Advisory Board and an International Director of the Ipsos Group. Subsequently, in 2007 he became Senior Advisor to Ipsos MORI.

A Kansas City native, Sir Robert graduated from the University of Kansas in 1955, and worked for a time with management consultants McKinsey & Company. In 1965, he worked for Opinion Research Corporation as Controller and Assistant to the Chairman, before coming to Britain in 1969 to found Market & Opinion Research International, usually known as MORI, a joint-venture of ORC and National Opinion Polls, becoming the principal owner four years later.

Sir Robert was appointed Chancellor of the University of Kent on 13 July 2006. He took up his new role on 1 August 2006, succeeding Sir Crispin Tickell who retired after 10 years as the University’s Chancellor. He has well established links with the University of Kent as a member of Council and former Chair of the Finance & Resources Committee. He is also an Honorary Professor of Politics at Kent, a former Governor and...
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