Royal warrants of appointment have been issued for centuries to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, so lending prestige to the supplier. Several royal families allow tradesmen to advertise royal patronage, including the ruling dynasties of the United Kingdom, the Netherlands, Belgium, Thailand, Denmark and Sweden.
Suppliers continue to charge for their goods and services – a warrant does not imply that they provide goods and services free of charge. The warrant is typically advertised on company hoardings, letter-heads and products by displaying the coat of arms or the heraldic badge of the royal personage as appropriate. Underneath the coat of arms will usually appear the phrase "By Appointment to..." followed by the title and name of the royal customer, and then what goods are provided. No other details of what is supplied may be given.
The status 'purveyor to the court' (hofleverancier) is awarded to small and medium sized businesses that have existed for at least 100 years, and who have a good reputation regionally. They need not actually... Read More